about the project

CANON Corporation is one of world leaders in the field of the creation of digital and information technologies. We can see technical equipment branded CANON in any country, as products of the corporation has been strongly associating with high quality, modern and convenient technologies, and excellent services for over 70 years.

Tasks:

  • Present a new product line of Canon 
  • Position Canon equipment as products of the highest, state-of-the-art and convenient technologies, with excellent servicing 
  • Create a pool of loyal journalists, bearing in mind that the company has no in-house PR specialist
results
  • 107 pickups in mass media 
  • Thirty mass media representatives
PR+Events
PR+Events
  • Virtual press office organization 
  • Presentation of a new product line of photo, video, and office equipment from the 'Spring Collection'
  • Presentation of a new product line of photo, video, and office equipment from the 'Autumn Collection' 
  • 'Test drive' of new equipment by photographer Ihor Gaidai and a masterclass for photographers 
  • Canon partner conference 
  • Provision of analytical information and monitoring of media pickups
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PR+Events
PR+Events
  • Virtual press office organization 
  • Presentation of a new product line of photo, video, and office equipment from the 'Spring Collection'
  • Presentation of a new product line of photo, video, and office equipment from the 'Autumn Collection' 
  • 'Test drive' of new equipment by photographer Ihor Gaidai and a masterclass for photographers 
  • Canon partner conference 
  • Provision of analytical information and monitoring of media pickups
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Sabina Sabirova-Bristow, media planning and PR manager of Canon North-East
Sabina Sabirova-Bristow, media planning and PR manager of Canon North-East

'CANON is grateful to the MAINSTREAM agency for organizing the presentation up to the mark. We not only communicated the information to the press during the event, but also created all conditions for journalists to have a good time. I would like to point out the professional preparation of the event and the high level of its implementation. It is a real pleasure to work with professionals.' 

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