about the project

'BEEF meat&wine' restaurant sought the recognition of connoisseurs. Delicate steaks with a crisp crust made of American and Ukrainian beef, delicious wine, a cozy atmosphere… perfect for a date, a meeting with friends, or just a dinner after a weary work day.

Our task was to develop and implement a PR strategy. We understood that the news hooks and events had to be unique and had to reflect the full inimitable spirit of the restaurant.

All our actions served the purpose of increasing the restaurant’s popularity, as well as the number of its visitors.

We developed lots of creative ideas and implemented very new approaches to this end.

results
  • In 2013, the 'BEEF meat&wine' restaurant earned the TripAdvisor’s Certificate of Excellence.
  • In December 2013, the restaurant was recognized the Best Meat Restaurant of Ukraine according to SALT Restaurant Award.
  • In two months after the presentation, the restaurant sold over 500 items from the special diet menu, which is based on Dr. Pierre Dukan’s healthy nutrition system.
What we did
What we did
  • Services of virtual press office: materials writing and distribution, responses to requests from mass media, initiation of comments, articles, and photo shoots.
  • Carrying out of master classes for children (Santa’s Christmas workshop).
  • Celebration of the restaurant’s birthday.
  • Master class for mass media on how to cook a steak.
  • Season menu presentation.
  • Presentation of a new diet menu, based on Dr. Pierre Dukan’s healthy nutrition system by Monsieur Dukan himself.

Read more
What we did
What we did
  • Services of virtual press office: materials writing and distribution, responses to requests from mass media, initiation of comments, articles, and photo shoots.
  • Carrying out of master classes for children (Santa’s Christmas workshop).
  • Celebration of the restaurant’s birthday.
  • Master class for mass media on how to cook a steak.
  • Season menu presentation.
  • Presentation of a new diet menu, based on Dr. Pierre Dukan’s healthy nutrition system by Monsieur Dukan himself.
Read more
What we did
What we did
  • Services of virtual press office: materials writing and distribution, responses to requests from mass media, initiation of comments, articles, and photo shoots.
  • Carrying out of master classes for children (Santa’s Christmas workshop).
  • Celebration of the restaurant’s birthday.
  • Master class for mass media on how to cook a steak.
  • Season menu presentation.
  • Presentation of a new diet menu, based on Dr. Pierre Dukan’s healthy nutrition system by Monsieur Dukan himself.
Read more
What we did
What we did
  • Services of virtual press office: materials writing and distribution, responses to requests from mass media, initiation of comments, articles, and photo shoots.
  • Carrying out of master classes for children (Santa’s Christmas workshop).
  • Celebration of the restaurant’s birthday.
  • Master class for mass media on how to cook a steak.
  • Season menu presentation.
  • Presentation of a new diet menu, based on Dr. Pierre Dukan’s healthy nutrition system by Monsieur Dukan himself.

Read more
Ruslan Shibaev, restaurateur, co-owner of 'BEEF meat&wine' restaurant
Ruslan Shibaev, restaurateur, co-owner of 'BEEF meat&wine' restaurant

'I am glad that now Kyiv has an institution where everyone willing to eat healthy will receive such opportunity. After all, the quality of food we consume influences directly the quality of our life. Today health is a number one value. Some people call it a fashion for healthy nutrition. Personally, I do hope that it won’t be fugacious and will turn into a new ‘classics’, including in Ukraine.' 

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