about the project

Company ERC is the authorized distributor of Apple products in Ukraine. When we began our cooperation, Apple products had low popular appeal. Products were only coming into fashion. Apple was regarded as luxury equipment, and nobody perceived it as equipment for students or pupils.

Project tasks and objectives:

  • Raise Apple brand awareness in Ukraine, particularly in the sphere of education 
  • Create Apple community
  • Ensure coverage of ERC Apple VAD activity in Ukraine 
  • Work with official Apple dealers
results
  • more than 1,000 references in mass media 
  • about 800 persons in Ukraine attended events
PR
PR
  • Consultations on strategy development elaboration and its implementation, market analysis, and provision of recommendations on media relations 
  • Compilation of a mass media database and a glossary 
  • Written PR materials and distribution to the contacts in the mass media database 
  • Work with journalists/bloggers: arrangement of Apple product reviews and coverage of events 
  • Monitoring of events (conferences, roundtables, etc.) and recommendations on the company participation in them
Read more
Events
Events
  • Opening of the first Apple authorized training center for education on the basis of i-Klass training center AATC (Apple Authorized Training Center). Opening of LECO S RTC, the first Apple regional training center for teachers on the basis of the Kyiv Lyceum of Business.
  • Seminar 'Apple Pro Studio Series.'
  • Private seminar 'Learning with Apple' for leaders in the sphere of education.
  • Opening of the first in Ukraine Apple Authorized Training Center for Education (AATCE) for students of higher educational establishments at the National Aviation University.
  • Seminar about program products and platforms for creative professionals in the sphere of graphic design, jointly with Adobe Systems in Kharkov.
Read more
Events
Events
  • Opening of the first Apple authorized training center for education on the basis of i-Klass training center AATC (Apple Authorized Training Center). Opening of LECO S RTC, the first Apple regional training center for teachers on the basis of the Kyiv Lyceum of Business.
  • Seminar 'Apple Pro Studio Series.'
  • Private seminar 'Learning with Apple' for leaders in the sphere of education.
  • Opening of the first in Ukraine Apple Authorized Training Center for Education (AATCE) for students of higher educational establishments at the National Aviation University.
  • Seminar about program products and platforms for creative professionals in the sphere of graphic design, jointly with Adobe Systems in Kharkov.
Read more
Events
Events
  • Opening of the first Apple authorized training center for education on the basis of i-Klass training center AATC (Apple Authorized Training Center). Opening of LECO S RTC, the first Apple regional training center for teachers on the basis of the Kyiv Lyceum of Business.
  • Seminar 'Apple Pro Studio Series.'
  • Private seminar 'Learning with Apple' for leaders in the sphere of education.
  • Opening of the first in Ukraine Apple Authorized Training Center for Education (AATCE) for students of higher educational establishments at the National Aviation University.
  • Seminar about program products and platforms for creative professionals in the sphere of graphic design, jointly with Adobe Systems in Kharkov.
Read more
Events
Events
  • Opening of the first Apple authorized training center for education on the basis of i-Klass training center AATC (Apple Authorized Training Center). Opening of LECO S RTC, the first Apple regional training center for teachers on the basis of the Kyiv Lyceum of Business.
  • Seminar 'Apple Pro Studio Series.'
  • Private seminar 'Learning with Apple' for leaders in the sphere of education.
  • Opening of the first in Ukraine Apple Authorized Training Center for Education (AATCE) for students of higher educational establishments at the National Aviation University.
  • Seminar about program products and platforms for creative professionals in the sphere of graphic design, jointly with Adobe Systems in Kharkov.
Read more
Phil Erhart, representative of Apple Inc. Europe
Phil Erhart, representative of Apple Inc. Europe

'Thank you, MAINSTREAM, for your impressive organizational and coordination skills in holding events for the ERC. Owing to high professionalism and attention to details, the first ERC Apple Pro Show had its big victory. We are pleased with the number of guests and participants at the event—especially for PC-users. Without doubts, all this would help to promote our product in the PRO segment of the Ukrainian market.'

 

Read more