Mainstream Communication & Consulting will sponsor the 21st Exhibition-Contest of Art and Documentary Photos ‘Ukraino moya, Ukraino’, which will take place in the National Literature Museum of Ukraine.
Objectives of the project: to form positive perception of photo-art by the general public, to stimulate interest of business representatives in the art and to draw attention of mass-media to the event.
At the exhibition will be summed up the results of the annual contest and will take place the awarding of winners. Guests will have an opportunity to contemplate 130 color and black-and-white photo works of highly professional level, which reflect the daily routine, beauty of Ukrainian nature, and unique moments of everyday life, etc. Holding of similar events helps to define and to raise the professional level of photo specialists, and contributes to development of art-market in Ukraine.
Market of photo-art has been rapidly developing in Ukraine as a picture accompanies all spheres of our life: from outdoor advertising, journalism, tourism, music industry to family portraits, passport photos and corporate materials; there also exists rather big sector of art photography, being created and bought as works of fine art. However, relations between those who create photos and those who pay for them are not clearly arranged in contrast to foreign countries. The domestic market of photo-art is rather chaotic and is represented mostly with street-trading, which masses up in Kiev near Andriyivsky Uzviz. Many prominent people, namely: the deputy Minister of Culture and Tourism, representatives of Embassies, banks, travel agencies, and representatives of authorities are invited to the opening of the exhibition. ‘Digital Photographer’ magazine will act as the media sponsor of the event.