On December 10-17, 2009, Mainstream Communication & Consulting, jointly with „Kyiv Podium“ agency participated in implementation of „SOHO Square Fashion Luxury Weekend“ project in Sharm El Sheikh, Egypt.
„SOHO Square Fashion Luxury Weekend“ is a three-day fashion show, in which participated designers from all over the world, including 7 designers from Ukraine. Lilia Poustovit, Victoria Grace, Diana Dorozhkina, and Anna Babenko amazed Egypt with their vivid collections of luxurious outfits. The fashion tandem Osome2some and Vladimir Verin represented Russia. Designer from London Heza Higiro represented his collection „in black“.
Fashion weekend at the SOHO Square attracted attention of numerous holidaymakers, representatives of local beau monde. Journalists spotted the first lady of Egypt Susan Mubarak and the mayor of Sharm El Sheikh, as well as Yana Klochkova and Ruslana Pysanka were at the evening fashion parades. The third day ended with gala-show and official opening of the show room where everyone could buy garments, which caught the eye during the show.
SOHO Square is a square located in the resort part of Sharm El Sheikh, with the wide range of the best restaurants, bars, stores and entertainments of the Middle East. From the moment of its opening in 2009, it has quickly turned into the place of family and tourist entertainment. Numerous visitors have been enjoying concerts of world celebrities at this square.